James Cameron, alongside his longtime technology partner Vince Pace, gave the NAB keynote. This was rather unusual, as the NAB keynote is usually given by a studio/broadcast CEO, or a Washington mover such as the FCC Chairman. Cameron is evangelizing about helping content producers realize 3D’s full potential as a creative and powerful storytelling medium. He also announced the founding of his new company Cameron-Pace in Burbank, which is a technology and production services company, who’s “goal is to banish all the perceived and actual barriers to entry that are currently holding back producers, studios and networks from embracing their 3D future.”
Cameron gave a message during the CES 2009 Panasonic press conference in support of the launch of their new 3D home video systems. No one there could imagine that the film he was working on, Avatar, would turn out to be the record breaking blockbuster of all time. So little more than two years later, the entire industry is now paying close attention to what Cameron has to say and the moves he's making.
